Have you ever wished there was an easy way to identify which of your donors is most valuable to your organization? Have you ever found yourself spending lots of time and resources reaching out to a donor only to discover that your energy may have been better spent on someone else?
We've introduced a new feature to help identify promising donors. It also allows you to determine those Contacts who may be less likely to respond to your fundraising efforts.
Reviewing your Contact's Donor Score
In this article, we will show you where to locate the donor score and how to interpret it to make informed and data-driven decisions.
What is a Donor Score?
It's a score built specifically for your Contacts who have at least one donation on their profile. Keela examines several factors of the donor's giving history to determine the overall donation value that they have to your Organization.
Some of these factors include:
- The average total amount of donations the Contact every year
- The number of years that the donor has been contributing to your cause
- Whether there has been an increase in these contributions in the last year
Where to locate a Contact's Donor Score
The Donor Score can be located in the Insights section of your Contact's profile.
Navigate to your Contact's Profile > Scroll down to the Insights section > View the number to the right of Donor Score
How to interpret a Donor Score
The Donor score is split up into three categories, based on the overall donation data in your system.
The top third
Engaged - These are your top-scoring donors who are most likely to respond to your fundraising efforts.
Promising - These are your middle-scoring donors. Although they're not quite at green level yet, they aren't completely disengaged.
The bottom third
Needs More Love - These are your lowest-scoring donors. There is room for improvement here as your relationship with the Contact grows.
What's Next for Donor Scores?
This score is just the beginning! We're planning on introducing a lot more features to help you use Donors Scores to be successful. Some things to look forward to are:
- Tagging Donors based on Scores
- Advanced reporting based on your Organization's Donor Scores!
Keep an eye out for these improvements in the What's New section of your Keela account!
To view notifications within Keela, select the bell icon located in the top-right corner. Any time you have a new notification, the bell icon will be orange.
Click on the What's New? tab to view the latest features in Keela: