As of June 26, 2018, in response to changing email authentication and spam filtering rules, Keela has changed the way that it handles emails for individual emails and e-blasts.
Prior to this date, contact emails were sent from your user email, while e-blasts could be sent from a keela.co address or the email that you use when logging into Keela.
Over the past year, email providers have progressively changed the way that they identify and treat email spam; as a result, users with certain types of email addresses may have had difficulties with email deliverability when sending through Keela's email tools.
Understanding Keela's Emailing Tools and the SendGrid Integration
In the sections below, we'll explain how emailing through Keela has changed, what it means for you and your email, and outline some of the new features of our new email capabilities.
What is SendGrid?
SendGrid is a cloud-based email service that assists businesses with email delivery. It helps manage email newsletters, sender authorization, and much more.
Keela uses SendGrid to facilitate the sending of individual and mass emails to contacts and e-blast recipients.
How will these changes this affect me?
If you are new to Keela and joined Keela on or after June 19, 2018, you won't see any changes to how email is handled. Keep reading on to learn how emailing in Keela works!
If you are an existing Keela user and joined Keela prior to June 19, 2018, you will see some changes in your Organization and Personal Settings, as well as in e-blasts and emails to contacts.
How has emailing from Keela changed?
Every organization and user will have a keela.co email address specific to them. These can be used to send individual emails or e-blasts.
If an organization decides to integrate with SendGrid, and meets the requirements for the integration, they will be able to send emails using email addresses from their custom domain.
Users who login to Keela using an email address from their domain will be able to send emails and e-blasts from their email after integrating, without sending via keela.co. Organizations can also opt to add a general organization-wide email address for use when sending e-blasts.
Responses to emails and e-blasts, however, will continue to be logged in Keela as long as the reply-to destinations from the original emails are left intact.
What can Keela's emailing tools offer me?
We've made some great changes to our emailing tools to help you send messages more easily and ensure that they get where they need to be.
Improved Email Deliverability
Prevent your messages from being flagged as spam! Sending email messages from your keela.co email or sending directly from your personal or work email helps assure email providers that you are who you claim to be. Messages are less likely to bounce, end up in the spam folder, or otherwise fail to reach their destination.
Consistency of Email Experience
We believe that all our users should have the same basic functionality. If your organization doesn't have its own domain and relies on free email providers, we've still got you covered.
Some email marketing tools will recommend that you authorize an email with a custom domain in order to get the best results -- but for folks who don't have (or can't afford) a custom domain and rely on Gmail, Hotmail, or other free email providers, this can mean that some of their emails clash with spam and email rules and never reach their intended destinations.
With Keela, if you don't have your own domain and email, you can still send directly from user-specific and organization-specific keela.co email addresses and make sure that your messages and any replies are tracked in Keela.
Your email address often acts as a form of identification in the digital world, and how your email appears to others can play a part in branding and recognition.
If you choose to integrate with SendGrid, you can opt to send emails directly from email addresses affiliated with your organization.
How do I use these tools?
To learn more about the integration and how to use it, check out the SendGrid articles in the Keela Help Centre.