We know how important it is to understand what happens to an e-blast after you send it. After you send an e-blast, you'll start to see statistics about delivery, opens, and more!
When you use E-blast statistics, you can gain a better idea of who is interacting with your messages and use that information to better engage and reach your audience.
Understanding E-blast Statistics
The Statistics section of your e-blast contains different types of information to let you know how successful your reach-out was, as well as how your recipients are interacting with your e-blast.
This bar shows the total percentage and number of your emails that made it to the intended person. You can view a list of the recipients by clicking on the "Delivered" bar.
If this number is low, you may want to check a couple of items:
A) Ensure that the email addresses are correct
B) Verify that you are conforming to laws regarding email spam and mass emailing
This is the percentage and number of emails that were delivered and opened. You can view a list of those contacts by clicking on the "Opened" bar.
If there is a discrepancy between the proportion of people who received your message and opened it, you may want to consider the impression and impact that your email subject has on your recipients. How compelling the email subject is will help impact whether or not the email is opened.
This is the percentage and number of people who opened your email and clicked on a link within the message. Ideally, you want to attract readers and encourage them to engage with the content of your e-blast, and you will see that reflected in the number of clicks.
This is the number of people who did not open your email.
The messages may have been delivered or rejected. If the number is high, you may want to review your email list, as well as the content of your message, to ensure that the email addresses you have are correct and that your message is not being delivered to your contacts' spam folder.
This is the number of people who unsubscribed from your subscription list after receiving and opening your e-blast message.
If the number is high, you may want to query your contacts to ensure that they want to continue receiving your emails and also double-check your email subscription practices.
This is the number of emails that was blocked or reported as spam by the recipient email address or sent to an incorrect email address.
If this number is high, you may want to verify the emails in your list and ensure that you are complying with anti-spam laws.
This is the amount of money that was made from recipients of your e-blast who clicked on the Donate button linked in your message and made a donation.
More About E-blast Statistics
Although we endeavour to provide accurate statistics on your e-blasts, we encourage you to use them to gain a general understanding of how your e-blast recipients interact with your messages, as opposed to relying on the statistics as 100% accurate.
Why wouldn't the e-blast statistics be accurate?
In order to track how recipients interact with your messages, our e-blasts contain a tiny image called a tracking pixel, which sends information back to the tool used to send emails. (We use SendGrid for this.) Some email clients on computers and phones may not automatically load images in received messages -- or, in some cases, may not load the images at all -- and as a result, the information is not relayed back to Keela.